About Us

The Hatch Chile Store traces back to 1917, when Austrian immigrant Joseph Franzoy became the first person to grow and sell chile commercially out of the Hatch Valley. His son-in-law, Jim Lytle, co-developed the NuMex Big Jim variety with NMSU — still the world's largest green chile. More than 130 chile varieties trace their development from those Franzoy farms.

Five generations later, that family still grows the chile in this jar.

The Hatch Chile Store itself started in July 2003, when Preston Mitchell — Joseph Franzoy's great-great-grandson, then twelve years old — sat with a blue Dell laptop on a fishing trip in Montana and mapped out a $300 plan to help his grandparents Judy and Bob Berridge get their chile to more customers. He called his grandfather: "Papo, I want to help you. I have an idea." That first year, 2,000 pounds sold. The next, 20,000.

Today Preston serves on the board of the Hatch Chile Association, fighting to protect the Hatch name through a certification mark so customers know what they're buying is actually grown in the Hatch Valley.

This isn't a chile brand started by marketers. It's a family business that helped define what the world means when it says "Hatch."

What we stand for:

  • 5th-generation family farm
  • Hatch Chile Association board member
  • Certified Hatch Valley grown
  • America's largest online Hatch chile source
  • 31,000+ verified reviews · 4.7 stars
  • As seen on NY Times · Food & Wine · LA Times · Saveur · Huffington Post · Goldbelly
Please provide your email address to be notified when this deal is offered again.
Your submission has been received. You’ll be notified by email when this deal returns.
Backorders will ship in 28 days.
Return Policy

Only unopened products can be returned. Customer is responsible for return shipping and product must arrive in sealed, useable condition. Products all have tamper seals. If these are broken, returns are not accepted as it cannot be resold.